Startup Business Financing
Providing solid foundations for entrepreneurs
We have the tools you need to start your business right – the first time.
NEW BUSINESS FINANCING
Whether your business came about from a grassroots effort or a capital raise, General Financial provides startup business financing to increase profitability or to adjust your burn rate. If this is your first business loan experience, we provide you the business credit building blocks. Together we will create a resilient launchpad for years of growth. Without historical business revenue and data, we rely more on your relevant industry experience, personal credit history, current and future cashflow estimates, along with your general ability to repay. Build smarter, not harder.
Key Benefits

Providing capital needed to launch a new business
We help you get off the ground and start generating revenue.

Cover the costs of marketing and advertising
Increase your visibility and competitive advantage without breaking the bank.

Secure a lease or purchase a commercial space
We help you create a financial cushion to help you get off the ground.

Access to funding for research and development
Build and grow your business without upfront capital.
“I get this all the time, which is crazy: ‘I want to be rich. What kind of company should I start?’ You can’t do that. It doesn’t work like that. You’ve got to be good at something and not only be good at it, but you’ve got to love it, and then you’re willing to work and do whatever it takes.”
Mark Cuban
American entrepreneur
WHY WORK WITH GENERAL FINANCIAL
Maximize Cash Flow
Let the equipment you buy pay for itself over time with a fixed monthly payment
Customizable Programs
Select the term and structure that best integrates into your business model
Tax Advantages
General Financial offers a full suite of financial products to maximize your business’ tax savings
No Prepayment Penalties
There may be benefits and cost savings to your business when paying off early.
120% Financing
Freight and Installation may be financed, along with cash back, to help upfront costs such as mobilization
Auction Funding
We crush auction timeline demands, get your letter of credit before you start bidding